Strapsecret™ was invented by Paula Fraser in rural Prince Edward Island, Canada, in 2005. Paula and her husband David, had farmed full time for years, but due to poor prices had to give most of it up. Today wild blueberries are still grown and harvested.

Unloading Hay at Grandparent's Farm

Paula had some slipping bra straps that drove her crazy and the farmer in her decided to fix the problem once and for all.

Noticing the blue shelf liner material underneath the telephone in her home office, she used that same grip concept to come up with a solution. It wasn’t pretty, but it worked!

Curiosity led her to talk with her friends about this problem and she found that over 50 % of women surveyed were annoyed by slipping bra straps, sparking the idea of a commercial venture.

Nifty, the Cutest Pony Around!

Women’s reactions ranged from “What a great idea” to “I’ll be your first customer”, to the most favorite one of all “Bless you!”

Perfecting Strapsecret was a long slow process but perseverance paid off as Paula eventually came up with materials that worked. Thankfully, it’s also a much better looking version than when it was a newborn.

Strapsecret is now being manufactured on Paula and David’s farm, where they share space with their 3 children, and a wide variety of livestock and pets.

Children Jared, Carrie & Hannah with Dog Seamore

Innovation Acres Inc. is very proud to create employment through Strapsecret in a rural area. Thus, there are absolutely no plans to move the manufacturing to either a city or another country.

The goal of Innovation Acres is to bring new products/inventions to market that make life just a little bit easier.